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9788120333277 - के लिए सभी पुस्तकों की तुलना हर प्रस्ताव

9788120333277 - Milind T. Phadtare: Industrial Marketing - पुस्तक
1
Milind T. Phadtare (?):

Industrial Marketing (2008) (?)

डिलीवरी से: भारतयह एक किताबचा पुस्तक हैनई किताब

ISBN: 9788120333277 (?) या 8120333276, अज्ञात भाषा, PHI Learning, किताबचा, नई

268 (US$ 3,75)¹ + शिपिंग: 357 (US$ 5,00)¹ = 625 (US$ 8,75)¹(दायित्व के बिना)
शिपिंग लागत के लिए: DEU
विक्रेता/Antiquarian से, BookVistas
PHI Learning, 2008. First edition. Softcover. New. Intended as a text for postgraduate students of management, this compact and concise book discusses the various aspects of industrial marketing which essentially deals with business between large entities such as corporations, limited companies and the government departments. The book begins with an introduction to key concepts, buying behaviour, marketing intelligence, segmentation and positioning in the market, as well as product and price mix. Then it goes on to give an insightful analysis of such topics as advertisement and promotion, and project marketing. It also discusses differences between product and project marketing. Besides explaining the criteria for selecting dealers, the text shows the importance of managing marketing channels and highlights, in the process, the channel conflicts. The text concludes with a discussion on commercial terms and documents. The text provides seven case studies which lend a practical flavour to it and illustrate the concepts discussed. KEY FEATURES ? Shows the importance and selection criteria of marketing channels. ? Explains commercial clauses and contents of documents. ? Explains differences between product marketing and project marketing. ? Provides questions at the end of every chapter. Interspersed with real-life examples, this book should also prove very handy to the practicing manager. CONTENTS: Foreword Preface 1. CONCEPT OF INDUSTRIAL MARKETING 2. ORGANIZATIONAL BUYING BEHAVIOUR 3. GATHERING MARKETING INTELLIGENCE 4. MARKET SEGMENTATION, TARGET MARKETING AND POSITIONING 5. MANAGING PRODUCT MIX 6. PRICE MIX 7. MARKETING CHANNELS 8. PROMOTION IN INDUSTRIAL MARKETING 9. MARKETING CONTROL 10. MARKETING MIX FOR PROJECT MARKETING 11. COMMONLY USED COMMERCIAL CLAUSES 12. COMMONLY USED COMMERCIAL DOCUMENTS CASE 1 Resistance Welders India Limited CASE 2 Compressed Systems India Limited—Adopting Project Marketing CASE 3 EU Tyres CASE 4 Electric Motors India Limited CASE 5 Chapman Variators Private Limited CASE 6 Brown Solar Pumps Limited CASE 7 Inter Air Limited Index Printed Pages: 192.
मंच क्रम संख्या Biblio.com: 436286986
डेटा से 01.09.2016 09:56h
ISBN (वैकल्पिक notations): 81-203-3327-6, 978-81-203-3327-7
9788120333277 - Milind T. Phadtare: Industrial Marketing - पुस्तक
2
Milind T. Phadtare (?):

Industrial Marketing (2008) (?)

डिलीवरी से: संयुक्त राज्य अमेरिकायह एक किताबचा पुस्तक हैनई किताबइस पुस्तक के प्रथम संस्करण

ISBN: 9788120333277 (?) या 8120333276, अज्ञात भाषा, PHI Learning, किताबचा, नई, प्रथम संस्करण

281 (US$ 3,75)¹ + शिपिंग: 119 (US$ 1,58)¹ = 400 (US$ 5,33)¹(दायित्व के बिना)
विक्रेता/Antiquarian से, BookVistas [54483961], New Delhi, DELHI, India
Intended as a text for postgraduate students of management, this compact and concise book discusses the various aspects of industrial marketing which essentially deals with business between large entities such as corporations, limited companies and the government departments. The book begins with an introduction to key concepts, buying behaviour, marketing intelligence, segmentation and positioning in the market, as well as product and price mix. Then it goes on to give an insightful analysis of such topics as advertisement and promotion, and project marketing. It also discusses differences between product and project marketing. Besides explaining the criteria for selecting dealers, the text shows the importance of managing marketing channels and highlights, in the process, the channel conflicts. The text concludes with a discussion on commercial terms and documents. The text provides seven case studies which lend a practical flavour to it and illustrate the concepts discussed. KEY FEATURES ? Shows the importance and selection criteria of marketing channels. ? Explains commercial clauses and contents of documents. ? Explains differences between product marketing and project marketing. ? Provides questions at the end of every chapter. Interspersed with real-life examples, this book should also prove very handy to the practicing manager. CONTENTS: Foreword Preface 1. CONCEPT OF INDUSTRIAL MARKETING 2. ORGANIZATIONAL BUYING BEHAVIOUR 3. GATHERING MARKETING INTELLIGENCE 4. MARKET SEGMENTATION, TARGET MARKETING AND POSITIONING 5. MANAGING PRODUCT MIX 6. PRICE MIX 7. MARKETING CHANNELS 8. PROMOTION IN INDUSTRIAL MARKETING 9. MARKETING CONTROL 10. MARKETING MIX FOR PROJECT MARKETING 11. COMMONLY USED COMMERCIAL CLAUSES 12. COMMONLY USED COMMERCIAL DOCUMENTS CASE 1 Resistance Welders India Limited CASE 2 Compressed Systems India Limited?Adopting Project Marketing CASE 3 EU Tyres CASE 4 Electric Motors India Limited CASE 5 Chapman Variators Private Limited CASE 6 Brown Solar Pumps Limited CASE 7 Inter Air Limited Index Printed Pages: 192.
विक्रेता टिप्पणी BookVistas [54483961], New Delhi, DELHI, India:
विक्रेता रेटिंग: 4, NEW BOOK, New
मंच क्रम संख्या Abebooks.com: 4384848313
कीवर्ड: INDUSTRIAL MARKETINGMILIND T. PHADTARE9788120333277
डेटा से 05.03.2017 00:29h
ISBN (वैकल्पिक notations): 81-203-3327-6, 978-81-203-3327-7
9788120333277 - Milind T. Phadtare: Industrial Marketing - पुस्तक
3
Milind T. Phadtare (?):

Industrial Marketing (2008) (?)

डिलीवरी से: संयुक्त राज्य अमेरिकायह एक किताबचा पुस्तक हैनई किताबइस पुस्तक के प्रथम संस्करण

ISBN: 9788120333277 (?) या 8120333276, अज्ञात भाषा, PHI Learning, किताबचा, नई, प्रथम संस्करण

281 (US$ 3,75)¹ + शिपिंग: 159 (US$ 2,11)¹ = 440 (US$ 5,86)¹(दायित्व के बिना)
विक्रेता/Antiquarian से, A - Z Books [61818224], New Delhi, DELHI, India
Intended as a text for postgraduate students of management, this compact and concise book discusses the various aspects of industrial marketing which essentially deals with business between large entities such as corporations, limited companies and the government departments. The book begins with an introduction to key concepts, buying behaviour, marketing intelligence, segmentation and positioning in the market, as well as product and price mix. Then it goes on to give an insightful analysis of such topics as advertisement and promotion, and project marketing. It also discusses differences between product and project marketing. Besides explaining the criteria for selecting dealers, the text shows the importance of managing marketing channels and highlights, in the process, the channel conflicts. The text concludes with a discussion on commercial terms and documents. The text provides seven case studies which lend a practical flavour to it and illustrate the concepts discussed. KEY FEATURES ? Shows the importance and selection criteria of marketing channels. ? Explains commercial clauses and contents of documents. ? Explains differences between product marketing and project marketing. ? Provides questions at the end of every chapter. Interspersed with real-life examples, this book should also prove very handy to the practicing manager. CONTENTS: Foreword Preface 1. CONCEPT OF INDUSTRIAL MARKETING 2. ORGANIZATIONAL BUYING BEHAVIOUR 3. GATHERING MARKETING INTELLIGENCE 4. MARKET SEGMENTATION, TARGET MARKETING AND POSITIONING 5. MANAGING PRODUCT MIX 6. PRICE MIX 7. MARKETING CHANNELS 8. PROMOTION IN INDUSTRIAL MARKETING 9. MARKETING CONTROL 10. MARKETING MIX FOR PROJECT MARKETING 11. COMMONLY USED COMMERCIAL CLAUSES 12. COMMONLY USED COMMERCIAL DOCUMENTS CASE 1 Resistance Welders India Limited CASE 2 Compressed Systems India Limitedâ€"Adopting Project Marketing CASE 3 EU Tyres CASE 4 Electric Motors India Limited CASE 5 Chapman Variators Private Limited CASE 6 Brown Solar Pumps Limited CASE 7 Inter Air Limited Index Printed Pages: 192.
विक्रेता टिप्पणी A - Z Books [61818224], New Delhi, DELHI, India:
विक्रेता रेटिंग: 4, NEW BOOK, New
मंच क्रम संख्या Abebooks.com: 17351856426
कीवर्ड: INDUSTRIAL MARKETINGMILIND T. PHADTARE9788120333277
डेटा से 05.03.2017 00:29h
ISBN (वैकल्पिक notations): 81-203-3327-6, 978-81-203-3327-7
9788120333277 - Saraswathi, Reddy: Managerial Economics and Financial Accounting - पुस्तक
4
Saraswathi, Reddy (?):

Managerial Economics and Financial Accounting (2008) (?)

डिलीवरी से: संयुक्त राज्य अमेरिकायह एक किताबचा पुस्तक हैनई किताब

ISBN: 9788120333277 (?) या 8120333276, अज्ञात भाषा, Prentice-Hall of India Pvt.Ltd, किताबचा, नई

5.045 (US$ 67,23)¹ + शिपिंग: 578 (US$ 7,70)¹ = 5.624 (US$ 74,93)¹(दायित्व के बिना)
विक्रेता/Antiquarian से, Irish Booksellers [57531671], Rumford, ME, U.S.A.
विक्रेता टिप्पणी Irish Booksellers [57531671], Rumford, ME, U.S.A.:
विक्रेता रेटिंग: 5, NEW BOOK, New
मंच क्रम संख्या Abebooks.com: 20579638413
डेटा से 05.03.2017 00:29h
ISBN (वैकल्पिक notations): 81-203-3327-6, 978-81-203-3327-7
9788120333277 - Milind T. Phadtare: Industrial Marketing - पुस्तक
5
Milind T. Phadtare (?):

Industrial Marketing (2008) (?)

डिलीवरी से: भारतयह एक किताबचा पुस्तक हैनई किताब

ISBN: 9788120333277 (?) या 8120333276, अज्ञात भाषा, PHI Learning, किताबचा, नई

281 (US$ 3,75)¹ + शिपिंग: 150 (US$ 2,00)¹ = 431 (US$ 5,75)¹(दायित्व के बिना)
शिपिंग लागत के लिए: IND
विक्रेता/Antiquarian से, A - Z Books
PHI Learning, 2008. First edition. Softcover. New. Intended as a text for postgraduate students of management, this compact and concise book discusses the various aspects of industrial marketing which essentially deals with business between large entities such as corporations, limited companies and the government departments. The book begins with an introduction to key concepts, buying behaviour, marketing intelligence, segmentation and positioning in the market, as well as product and price mix. Then it goes on to give an insightful analysis of such topics as advertisement and promotion, and project marketing. It also discusses differences between product and project marketing. Besides explaining the criteria for selecting dealers, the text shows the importance of managing marketing channels and highlights, in the process, the channel conflicts. The text concludes with a discussion on commercial terms and documents. The text provides seven case studies which lend a practical flavour to it and illustrate the concepts discussed. KEY FEATURES ? Shows the importance and selection criteria of marketing channels. ? Explains commercial clauses and contents of documents. ? Explains differences between product marketing and project marketing. ? Provides questions at the end of every chapter. Interspersed with real-life examples, this book should also prove very handy to the practicing manager. CONTENTS: Foreword Preface 1. CONCEPT OF INDUSTRIAL MARKETING 2. ORGANIZATIONAL BUYING BEHAVIOUR 3. GATHERING MARKETING INTELLIGENCE 4. MARKET SEGMENTATION, TARGET MARKETING AND POSITIONING 5. MANAGING PRODUCT MIX 6. PRICE MIX 7. MARKETING CHANNELS 8. PROMOTION IN INDUSTRIAL MARKETING 9. MARKETING CONTROL 10. MARKETING MIX FOR PROJECT MARKETING 11. COMMONLY USED COMMERCIAL CLAUSES 12. COMMONLY USED COMMERCIAL DOCUMENTS CASE 1 Resistance Welders India Limited CASE 2 Compressed Systems India Limited—Adopting Project Marketing CASE 3 EU Tyres CASE 4 Electric Motors India Limited CASE 5 Chapman Variators Private Limited CASE 6 Brown Solar Pumps Limited CASE 7 Inter Air Limited Index Printed Pages: 192.
मंच क्रम संख्या Biblio.com: 844242181
डेटा से 05.03.2017 00:29h
ISBN (वैकल्पिक notations): 81-203-3327-6, 978-81-203-3327-7

9788120333277

सभी उपलब्ध पुस्तकों के लिए अपना ISBN नंबर मिल 9788120333277 तेजी से और आसानी से कीमतों की तुलना करें और तुरंत आदेश।

उपलब्ध दुर्लभ पुस्तकें, प्रयुक्त किताबें और दूसरा हाथ पुस्तकों के शीर्षक "Managerial Economics and Financial Accounting" से Milind T. Phadtare पूरी तरह से सूचीबद्ध हैं।

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